ABOUT Croma

Croma is an Indian retail chain of consumer electronics and durables run by Infiniti Retail, a subsidiary of the Tata Digital. Its product range covers more than 500 products across the electronics and consumer durable categories.

WHY US

Launched in 2006, Croma was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception, Croma has almost become synonymous for all electronics needs, with its tech-savvy staff, product range, Staged presence and the will to help customers.

Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers its customers a world-class ambience to shop both in-store and Staged at www.croma.com and also allows for a seamless ‘omni-channel’ shopping experience that lets a customer enjoy the best of both the Staged & the offline worlds. With 22,000+ products across 547 brands and 370 stores across 126 major cities of India, Croma ensures that for each customer, a Brighter Tomorrow begins Today! From the newlywed couple setting up their house to the son reducing his mother’s burden with a washing machine; from the daughter gifting her parents a new LED TV to the newly promoted manager buying an inverter air-conditioner to make the summer bearable, Croma ensures that customers always get ‘More for their money’!

With this intent to delight customers all along, Croma launched its own label products in 2008. Brand Croma stands for – Life, More Beautiful; the promise is based not just on the beauty in the way they look but also the value they offer to a customer’s life. The range is a perfect fit, for those who desire a completely feature-packed and quality product.

INVESTMENT DETAILS

Commenced Operations

0

Operations Commenced On

0

Franchise Commenced On

Franchise Details

Investment Franchise/Brand Fee Royalty/Commission FOFO
INR 350 Lac-4 Cr
INR 50
%
5%

Details

Exclusive territorial rights to a unit franchise

Anticipated percentage return on Investment

Likely pay back period of capital for a Unit Franchise

Likely pay back period of capital for a Unit Franchise

Other investment requirments

Franchise Term

If Renewable

Franchising Models

No

13 %

36-90

36-90 month

10 %

18 Years

Yes

FOFO

MASTER FRANCHISE DETAILS

Investment Exclusive city rights Exclusive region rights Exclusive state rights Royalty share Distribution margin Franchise fee share
INR 8 Lac – 10Lac
yes
yes
yes
yes
yes
yes

PROPERTY DETAILS

Type of property required for this franchise opportunity Floor area requirment Preferred location of unit franchise outlet Preferred location of master franchise
Any decent location
100-200 Sq.ft
Worldwide
Worldwide

TRAINING DETAILS

Detailed operating manuals for franchisees Franchise training location Is field assistance available for franchise ? Expert guidance from Head Office to franchise in opening the franchise Current IT systems will be included in franchise
Yes
At the outlet
Yes
Yes
Yes