It is a process of expanding an established business by granting a license to franchisees/ investors to own and operate their own business, under the brand and business model of the Franchisor/ Brand. The Franchisee will pay the Franchisor to use their branding and established company identity, and then run their own location, largely independently, with the Franchisor offering support and training in the operations and marketing of the franchise.
Franchising is an alternative to company-owned expansion, which can be costly, time-consuming, and very difficult for the owner of the company. It is a highly successful model, with the vast majority of franchises becoming profitable, and very few failures.
Franchising is considered to be a more affordable and less time-consuming method of expansion but does come with its own difficulties and pitfalls, and not every business is suitable for a franchise model of expansion.
This is where FRANCHISE BRIGADE comes in. Once your company is in a position to the franchise, our expert consultants will help guide you through the process of moving your business into a franchise model and helping to make your company a success.
Did you know that Franchise-based businesses are 95% more likely to succeed in comparison to a Mom and Pop operation?
The reason for this high success rate are many, but at the top of the list is simply because Franchisees do not like trial and error, hence they will follow your system, they like your brand and want to be a part of something larger, proven, and secure. The Franchisor has an already established brand, a following, proven methods of operations, and the support systems to ensure brand success and growth, making franchising a win-win for both the Franchisee and Franchisor!
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